Organic cotton mens trunk in lobster print

Why We Use GOTS Certified Organic Cotton 

Jul 25, 2021Tammy Devenish

The Why behind Organic Cotton Underwear

Like organic foods 20­ years ago, the idea of organic cotton is confusing to many of us. It’s taken a little longer to catch on because the correlation isn’t as direct­. We don’t eat cotton fibre (at least we hope you don’t!) However, more people are becoming knowledgeable as to how the organic cotton movement is just as powerful and important as that of organic foods.

Organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third­-party certification organizations verify that organic producers use only methods and materials allowed in organic production. Organic cotton is grown without the use of toxic and persistent pesticides and synthetic fertilizers.

Here is the breakdown on why and how organic cotton is better for you and better for the planet. 

Seed preparation

Natural, untreated GMO free seeds.

Soil preparation

Healthy soil through crop rotation. Retains moisture in soil from increased organic matter.

Weed control

Healthy soil creates natural balance. Beneficial insects and trap crops used.


 Natural defoliation from freezing temperatures or through the use of water management.


Warp fibres stabilized using double-plying or nontoxic cornstarch.


Soft scour in warm water with soda ash, for a pH of 7.5 to 8


Low-impact, water-based inks and/or pigments with no heavy metals.

Fair Trade

Social criteria in place to ensure safe, healthy, non-abusive, nondiscriminatory environment with living wages.


Initial production cost is more expensive. Long-term advantages: priceless.


This is why we choose to craft organic cotton underwear.



 Until next time...


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