Eco-Friendly Men's Underwear
What is Sustainable fashion?
(also known as eco-fashion) is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products. It addresses the entire manner in which clothing is produced, who produces it, and how long the life span of a product is before it reaches the landfill. This sustainable movement combats the large carbon footprint that the fashion industry and fast fashion have created by reducing greenhouse gas emissions.  Reducing the environmental impact of fashion can combat air pollution, water pollution and overall climate change that could possibly prevent millions of premature deaths over the next century.
At Reer Endz we are committed to walking a little lighter on our planet and are taking the steps to a more sustainable future, ensuring our men's undies are eco friendly, making them Better for you & better for your planet.
Below are 5 reasons why organic cotton underwear is the sustainable choice!
- Keeping our water clean
The intensive production methods used in traditional cotton farming are pollutive to our oceans, rivers and water supplies. This is the same water that we drink, bathe in, and source food from. Organic farming is better because hazardous synthetic pesticides and fertilisers are banned, so fewer harmful chemicals end up in the water. Not only that, organic farming promotes healthier soil, which acts like a sponge, soaking up water during floods and holding it for longer in times of drought.
- Eliminating synthetic pesticides
Conventional cotton alone is responsible for around 15% of all insecticides sold worldwide and the toxic effects of pesticides on bees alone, one of nature’s most important pollinators, have doubled in a decade. Organic farmers use natural methods to control pests and diseases, like trap crops. By using these gentler methods, there are fewer harmful effects on the ecosystem and also on the people handling the crops.
- Better welfare for people and communities
It should go without saying that sustainability is also about people. Yet, workers’ rights and welfare are just not looked after in large-scale cotton farming – where the majority of the cotton produced goes towards making cheap ‘fast fashion’ items that have to compromise the welfare and pay of workers to keep prices down and sell items en masse. The best organic farms look after their workers and pay them a fair wage. Local communities also benefit from the mixed crops that organic farms typically grow, as well as the more protected environment around the farms.
- Capturing more CO2
Heat records were broken all around the world in 2021, so it’s reassuring to know that organic cotton farming can help lessen CO2 and mitigate climate change. There are a couple of key reasons why. Firstly, organic farmers use natural methods – and avoid importing fossil-fuel-based fertilisers. Secondly, the healthier soil that organic farming cultivates ‘sequesters carbon more efficiently – keeping more CO2 in the soil and out of the atmosphere.
- Longevity equals sustainability
Sustainable fashion isn’t just about eco-friendly fabric, it’s also about quality. If you own an item that’s well made it’ll last longer and you won’t need to replace it so often with a new item that redoubles the environmental impact. That’s why it’s important to also consider the quality of the cotton and not just the ‘organic’ label. You might be surprised to hear that lots of so-called organic cotton are low quality but with certified cotton. At Reer Endz all of our men's underwear is made from 180gsm GOTS certified organic cotton so you know your Reer Endz undies will go the distance. To learn more about how long your underwear should last check out our blog How Long Do You Last Down There