Reer Endz Men's underwear Australia with Anchor Chief Lennox Head NSW


Nov 05, 2020Tammy Devenish

The Reer Endz Men's Underwear Family Expands

It’s been one heck of a year that we doubt anyone will forget, and for all the bad that has come from it we want to focus on the silver linings that surround us. As we continue to expand into the Australian independent store market so are everyday Aussies & they are spending!

With overseas travel put on pause Aussie are venturing local, coastal, inland, far & wide & with that comes support for small independent businesses.

So Aussie guys if you are out and about, exploring this beautiful country & you forget to pack enough undies, good chance the local store where you are holidaying at is now ranging Australian owned Reer Endz Men’s underwear.  

That’s definitely the case if you are visiting Lennox Head a seaside village in the Northern Rivers region of New South Wales, Australia, situated on the stretch of coast between Byron Bay and Ballina. Oh, and where we just so happen to call home.

There is no shortage of things to do & see in Lennox, from the beautiful tea trees that line Lake Ainsworth which is perfect for family BBQ’s, swimming, SUP, or just laying back & reading a book.

Seven Mile Beach is a pristine stretch of sand that runs from Lennox Head north to Broken Head. You can also drive a 4WD along the northern end. You’ll find stunning coastal scenery all around town, with headlands offering views over the beach, we highly recommend the coastal walk from the village up to Pat Morton’s lookout, from there you can watch the groms to the pros catching that famous right-hand break.

Which leads us into where to shop! The answer is “Anchor Chief” a Family Owned and Operated business by Grant, Nez and their 3 children that was started in 2016.

Anchor Chief is a union of salt and cement. A marriage of Skate, Surf & Fashion.

They have a great range of products that have been hand-picked from the best that all our Brands have to offer, focusing on quality materials and fabrication that fits right and makes you the best a version of yourself, and best of all they will be able to help you out when you realise you forgot to pack your "undies” with a heap of Reer Endz men’s underwear.

Here is what one of the Anchor Chief team members had to say!

1.What is your Name?



2. What is the name of your store

Anchor Chief


3. Where is (your store) located?

 Lennox Head on the far North Coast of NSW


4. How Long has your store been around for?

We've been in our current location for 3 years this month! Before that, we were at the other end of town.


5. How long have you owned / worked at Anchor Chief

I've been with Anchor Chief for 3 and a bit years now. 


6. Tell us a fun fact about your town & why people should visit?

 Lennox is a sweet little beach town that you can relax in and have a great holiday in.


7. How long have you live there & why do you love living there?

 I've grown up and lived in Lennox my whole life! Love living here because it's so chilled and the location is prime for so many things, like the beach, forests and there's a solid music scene in the area.


8. Why should people come & shop at your store?

We have a sick range of clothes and apparel, skate and surf collections and super friendly staff. Also because we're a locally owned and ran store when you shop here you aren't supporting huge chain stores or fast fashion.


9. What achievement are you most proud of?

Store-wise we have won the Retail Excellence award at the Chamber of Commerce Business Awards in 2018.


10. Who is your favourite underwear brand? & why?

Reer Endz - Love the soft feel of the Organic Cotton and the length on the trunks is just right!


Until next time #coveryourz


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