Green friday with Reer Endz Men's underwear. Sustainable shopping by choosing eco friendly products.g

Green Friday - sustainable shopping habits

Oct 17, 2022Tammy Devenish

Partner with Green Friday to encourage sustainable shopping habits.

Australia’s first online sustainable shopping event, Green Friday, has partnered with Reer Endz Men's underwear and a range of Australian brands across a breadth of categories to encourage consumers to shop mindfully this sale season.


The digital event – that first launched in 2021 – aims to tackle Australia’s mass-consumption habits through peak shopping periods such as Black Friday and Cyber Monday, where Australians can sometimes make hasty online purchases many of which end in landfill.

Across four days, from 18-21 November, Reer Endz Men's Underwear will offer ethical and sustainable promotions on selected products giving consumers the time to not only slow down but also to ‘Buy Better’.

Following its pilot launch last year with overwhelming response to its refreshing eco-considerate approach, Green Friday has grown its roster of brands and is now officially sponsored by Sendle, Hero Packaging & Val Morgan Digital’s The Latch. Reer Endz Men's undies is excited to join the growing list of participants who are committed to their sustainability journey.

Reer Endz Co-founder Tammy Devenish commented on the positive message the partnership will drive for Reer Endz underwear consumers.

"Our dedication to sustainability goes beyond how our products are created. We also consider how they get to your doorstep.

At Reer Endz all of our online men's underwear orders are sent in compostable packaging mailers made by the Better Packaging Co. Their comPOST range is made from bio-plastics, they're partly made from plants and they're designed to break down.

Our wholesale orders are sent out using upcycled cardboard boxes that we have received our stock in from our supplier."

Sign up to Green Friday to be the first to know about Reer Endz's sustainable and ethical deals throughout the event here.

Green Friday is a startup based in Alexandria, Sydney and was founded by a team of people passionate about reducing our environmental impact.


Having started Releaseit, a rental marketplace where sustainability and circularity is always top of mind, its founders knew there was more to be done to disrupt retail consumerism.

That’s where Green Friday was born.


More articles